
Forward-Looking New Logo Revealed
Altecnic is proud to announce the introduction of its new logo. The modern sans-serif namestyle with its stylised ‘droplet’ within the ‘a’ reflects the new forward-looking mood at Altecnic, led by a new Board that’s poised to introduce a diverse renewables range plus other exciting product groups in the year ahead.
The new look namestyle appears everywhere from the 1.3m lettering on our building to the tiny ‘a’ stamps in the product castings and features in all Altecnic literature, stationery and packaging.
Developed in secret by the Altecnic board, and designed by our agency Reeves Green working closely with our European partner Caleffi, the design was revealed to staff in a special preview on 17th February. Comments MD Alan Sherwin “It was a massive project to update literally every aspect of our brand, and I feel it underlines our dedication to keeping Altecnic at the forefront of plumbing component supply in the 21st century.”


